What is Digital Marketing and Its Types?

what is digital marketing

Digital marketing refers to online marketing or internet marketing. Marketing any product or service using digital mediums is known as digital marketing. In 2022, digital marketing became a very fancy word among millennials and Genz.

Thousands of people are starting their careers in this field and hundreds of business owners are leveraging digital marketing strategies to grow their businesses.

If you are a student who wants to learn about digital marketing then you should join a digital marketing course because that’s the fastest way to learn. Now let’s learn about the types of digital marketing.

Types of Digital Marketing

Digital marketing is a very vast field. It includes many branches. As a student, you don’t need to learn the whole digital marketing. You can start with just one skill and in fact, you can make a great career in digital marketing.

1) Search Engine Optimization (SEO)

This is my favourite part of digital marketing. Search engine optimization or SEO is a process of making websites search engine friendly so that when somebody search related to our content, our website will be visible to them.

Businesses use SEO to increase their website visibility to gain more free traffic. Unlike PPC ads, SEO helps us to get free & long-term traffic from search engines.

Many people think, Google is the internet but that’s not true. Google is just a search engine where people come to ask their queries. The search engine’s job is to deliver the right answer to that query. Search engines crawl the whole web. They have data from billions of websites so that they can give the most appropriate answer to the user’s query.

2) Pay Per Click Advertising (PPC)

Pay per click or PPC is a type of advertising when an advertiser only pays when any user clicks on it. Unlike, SEO here you need to spend some money to get results. I am sure you have seen these ads.

Next time, when you search for anything on google, just notice the initial results. Are those results are paid ads? you can notice them just by seeing the “sponsored” tag. If you want to learn PPC, just start advertising. That’s the easiest way to learn. No need for any course is a practical thing. Just practice my friend.

3) Social Media Marketing (SMM)

Marketing or promotion done using social media platforms is known as social media marketing. Generally, e-commerce websites do a lot of social media marketing to sell their products.

As a student, if you want to learn social media marketing, you can join a good digital marketing institute like Quibus Trainings which can provide you practical based learning with proper assignments.

Nowadays, social media is booming. In fact, one can easily make a career in this field. There are job profiles in companies such as social media marketers, social media executives, etc.

4) Email Marketing

Email Marketing is one of the best ways to reach your target audience. As you have their email address that means they are a part of a warm audience. Your audience knows you so there are high chances of email open rate.

Some people think of email spamming as email marketing but that’s not true. Email spamming is when you send someone an email without their permission. Email marketing is sending promotional emails with permission.

There is one more misconception in the industry is that Email marketing is free. We have never paid a penny to Google to send our personal emails to our friends. But that’s not true. Email marketing costs money.

5) Content Marketing

If you are in the digital marketing space, you must have heard this, “Content is King.” This line was said by Bill Gates in 1996. Is it still relevant? of course yes. The content types and mediums had changed a lot in the past few years.

Content marketing was always there and will always be there. Today, almost all big companies are creating content because that’s the easiest way to do marketing. You can notice smallest of the companies to the biggest multi-billion companies are creating content. For example Lens Kart, Amazon, Flipkart, etc.

If you want to like to come into content marketing, start creating any form of content. Start with video, text, audio or any other form. Initially, create content on the topics of your interest area and with time you will become a content marketing expert.

Also, try to learn multi-languages. You can easily learn other languages from well-known institutes. Also, you can hire french translation Dubai services to get translated content.

So that’s all about digital marketing and its types. If this article was helpful to you then don’t forget to share it with others. Please share your thoughts on this article in the comment section below.

By kazim kabir
No widgets found. Go to Widget page and add the widget in Offcanvas Sidebar Widget Area.