Reach Your Audience

Ian Servin is a passionate strategist and producer at Animus Studios. He helps brands big and small tell their stories with video. He is a guest writer on the Wistia Blog. Making engaging videos is all about communication, and if you can’t empathize with your audience, it’s really hard to communicate effectively with them. When it comes to producing videos for clients, understanding the audience is key. To successfully connect to a wider audience, you need to try out social media services of Socialwick. Your client’s audience should determine the tone of the videos, what content goes into them, and…