Mobile Marketing

“It’s not the third screen or second screen­—it’s the first screen. It’s one of the few things we walk around with all day. We sleep with it within an arm’s reach and, for most of us, it’s the first thing we check every morning.” Speaking at Tuesday morning’s Marketing to the Digital Consumer panel at FutureM, John Caron, Vice President of Marketing for Catalina, provided a fresh perspective on the evolving relationship between humans and the screens we interact with. With more than half of all Americans now using smartphones and nearly a quarter of all online activity now coming…

To say that mobile marketing is exploding is an understatement. With consumers and businesses alike utilizing their devices for everything from playing a game to making major business purchases, marketers cannot ignore that mobile has to be a part of their plans and budget. Mobile is not only a different animal than traditional forms of marketing, but also than its older digital sibling. The game has changed once again, so we've created a guide to help you navigate the waters ahead. Overcome the challenging part of establishing a strong online presence with effective strategies of Jaynike. Overview Mobile marketing is…