HubSpot Sequences Vs HubSpot Workflows

Using HubSpot sequences instead of workflows can be very beneficial for your lead generation efforts. Sequences track each email reply, while workflows automate lead scoring. And, if you use marketing emails, you can send out multiple communications to each lead. But which method is best for your business? Here's a quick comparison of both. Read on to find out how these two marketing automation systems differ. HubSpot Workflows Streamline Lead Scoring With the help of HubSpot's lead scoring, B2B companies can identify accounts that are most likely to buy from them. Account scoring is the process of ranking companies based…