18
Mar
In the age of digital-first banking, direct mail has made a surprising comeback. Direct mail + banks is a winning combination for marketers and the results only get stronger with the advent of online marketing. Direct mail is a powerful marketing strategy that financial organisations use to promote their services and products. This marketing strategy involves sending a physical piece of collateral - a brochure, letter, postcard, package, etc. - directly to your audience’s home address. An effective direct mail campaign results in large sales pipelines, higher conversion rates, and a deep personal connection with the audience, but they are…