All know that calculating the success of your website is essential, but it can often be challenging to know what metrics to measure. Here are some key performance indicators (KPIs) shared by digital marketing expert in Sydney for digital marketing campaigns.
Responses to questions, comments and feedback
One of the essential KPIs is your response time and effectiveness of the responses to questions, comments, and feedback. This can be accomplished on social media, email inquiries, phone calls, or reviews.
You must respond promptly to customers having trouble with your product or service. You want people to feel like you care about them and their experience with your company.
The time spent on your site
This is a metric you want to monitor closely, as it can be a good indicator of how much value your content and product offerings provide. If users spend a lot of time on the site, they might be engaged with what they’re reading or watching and feel like they have learned something new. If users aren’t spending much time on the site, this could mean that they don’t find what you have to offer valuable or valid.
One way to measure the time people spend visiting each page is by using Google Analytics Enhanced Ecommerce tracking code (which also tracks conversions). This allows you to see precisely how long your visitors have been on each website page and which pages are getting the most concentration from them. In addition, Google Analytics lets you set up custom alerts for when a certain threshold has been hit. Suppose someone spends more than 5 minutes on one page. You’ll receive an email notification informing you immediately so that you can address any issues directly before things get worse.
This data can also help guide decisions about redesigning or improving existing content based on where people click most often within different sections, as well as whether there are any noticeable differences between desktop vs mobile usage patterns among users who come from other countries around the world (and even additional areas within the same country).
Overall traffic volume
You can measure your website’s traffic volume in several ways. For example, if you have a web host that gives you access to Google Analytics, you can see the number of visitors over time. If not, another option is to use the free tool from Alexa. This will give you information about where people are coming from and how long they stay on your site compared with other sites.
Overall, it’s vital to ensure enough traffic on your site so that people can find what they’re looking for when they come looking for it. If there aren’t enough visitors coming through these channels (i.e., your blog posts), then it could mean the content isn’t being found by potential customers or readers who would enjoy reading something similar.
Inbound links
Links from authoritative sites are important for SEO and search engine rankings. The more links you have, the better. If you don’t have many links, you can build them over time by growing your content marketing strategy via a digital marketing expert in Sydney, which will help increase your site’s awareness and encourage others to link back to it.
Having the right KPIs is paramount in the digital world
KPIs are one of the most critical elements of digital marketing.
- They can help you to understand how your campaigns are performing and which ones need improvement.
- KPIs are also vital for tracking the ROI of your online marketing efforts.
- By measuring your KPIs regularly, you’ll be able to identify which tactics are working and which aren’t, allowing you to make changes accordingly.
Conclusion
The takeaway is that it is crucial to track suitable KPIs. You can’t measure everything, but you should focus on what matters most for your business.
