Using HubSpot sequences instead of workflows can be very beneficial for your lead generation efforts. Sequences track each email reply, while workflows automate lead scoring. And, if you use marketing emails, you can send out multiple communications to each lead. But which method is best for your business? Here’s a quick comparison of both.
Read on to find out how these two marketing automation systems differ.
HubSpot Workflows Streamline Lead Scoring
With the help of HubSpot’s lead scoring, B2B companies can identify accounts that are most likely to buy from them. Account scoring is the process of ranking companies based on their characteristics and relevance to the product or service that they offer. It can be done in the account settings by selecting the Automation tab. Then, check the box labeled Create and associate companies with contacts. This will automatically associate new contacts with a particular company, or retroactively associate existing contacts with a company.
Then, you can redistribute your leads evenly according to their stage of decision-making. This is an efficient way to improve your marketing efficiency and boost customer satisfaction. You can also add new reps to your existing workflows and assign actions to support tickets. Adding actions to support tickets is also an easy way to help nurture leads. In addition, HubSpot workflows streamline lead scoring. These are important for nurturing leads and converting prospects.
Another useful feature of HubSpot is its automation builder. It makes it easy to automate virtually any action or task in the system. It integrates with several tools and platforms, enabling you to automate and streamline your sales process. It is easy to set up, maintain, and fix, and works for nine different business types.
HubSpot Sequences Track Every Email Reply
Using HubSpot sequences can help you send automated follow-up emails to contacts to remind them to take specific actions. You can also add custom delays between steps to your sequences and segment contacts based on their enrollment properties. Follow-up emails will be automatically generated and sent based on the time of day and the day of the week. If you need to schedule a specific time to send follow-up emails, you can create a workflow and set it up in your account.
The best part about using HubSpot sequences is that they track every email reply. This makes them more targeted than other types of marketing automation. You can send automated emails to contacts based on their pain points and set tasks to remind you to follow-up with them.
Another feature of HubSpot sequences is that you can edit the order of the steps in the sequence. You can change the sequence name and order them accordingly. You can also reorder the steps within the sequence by clicking on Actions in the top-right corner of the email template and selecting Move up or move down. It’s as easy as that! Your sequence will now be organized in a logical way to make it easier for your customers to follow.
HubSpot Workflows Use Marketing Emails
When setting up a HubSpot workflow, make sure to check if people have already signed up for the marketing list. If not, uncheck the box that allows contacts to re-enroll. Otherwise, you may accidentally send marketing emails to people who have not yet signed up. Check the relevant action and make sure to test the workflow before implementing it in your business. This way, you can ensure that it works as intended.
Once you have your list of marketing emails, you can set parameters to automate certain parts of your campaigns. For example, you can set up workflows to send out emails only during business hours or within a specific timeframe. You can also choose which email recipients to send each message to. This will help you create automated marketing messages that will keep consumers engaged.
When you create workflows, you can create custom action items based on the actions that your leads take. For example, a workflow could automatically engage contacts who visit a pricing page or complete a form. It can also automate internal marketing processes. Lastly, workflows can be customized to meet your company’s unique business needs. Aside from automating processes, they can help you generate more revenue by optimizing your marketing and sales efforts.
