Do you know the inspiring story behind Pinterest? The visionary founder of the social media service started with Tote, which he called “Catalog for Your Phone.” While it did not work out the way Ben wanted it to, it did give birth to the mega-successful idea for Pinterest. The name is now the most loved visual search engine. If you look closely at all the big brands in the world, you will find two things in common- first is that they all started small and the second is that they did not give up.
If you love sharing ideas on Pinterest, you stand a chance to make a living out of it and join the league of star Pinterest influencers. Keep an eye on this space to learn more.
Want to become a Pinterest Influencer- Read this
There is no cookie-cutter mold for the influencers. The social media search engine is as vast as the ocean. You can influence any domain you like, such as DIY, fashion, fitness, holistic lifestyle, and nutrition, to name a few. Whatever field you choose, it’s essential to pay attention to these tips and tricks to grow your following and become one of the most sought-after influencers. Read to learn more:
1. Understand the motive of Pinterest
Pinterest is a lot more than a simple social networking platform. It is pointless to use it as a website; it is more of a visual search engine. Users connect on this site and develop new partnerships. A customer decides to buy a product after conducting a long Pinterest search. Nearly 92 percent of Pinterest users, or “pinners,” have made a purchase using a pin. Online shopping can also be done on Pinterest.
2. Create your niche
This may sound a cliche, but it is true. Like you cannot be everywhere all at once. Similarly, you cannot play multiple roles on Pinterest. You need to figure out what you do best and start from there. For instance, if you are interested in fashion and have an eye for upcoming trends and rare fashion pieces, becoming a fashion ‘Pinfluencer’ is the right option. This way, you will enjoy the hard work you put into your profile.
3. Understand your audience
Always start with the end-user in mind. You need to know who your target demographic is and what the best way to reach them is. It would help if you learned how to use SEO keywords in your captions to rank higher on the site. Always be on the lookout for new trends and how you can incorporate them into your pins. Your audience is watching your every move, so be strategic with your actions.
4. Be authentic
People can be fake, but only some of the time. Eventually, people can see the cracks in the mask. One thing is prominent in all top influencers – they are authentic. They walk their talk and are not afraid to stand up for their beliefs. You need to cultivate this quality as well. Be your authentic self on Pinterest, and people will gravitate toward you. Do not be scared to make mistakes. Nobody likes a perfectionist. Be human, make mistakes and learn from them. You will see that authenticity is the shortest path to becoming famous on Pinterest.
5. Be reliable
Consistency is the key here. If you have decided to become an Influencer, you need to understand that now you are accountable for your actions. Your followers trust you blindly, so you have to be reliable. Post consistently to keep your followers engaged and ranking higher on the first page.
Take inspiration from these Influencers
Now that you know what it takes to join the league of top Influencers, it is time for us to introduce you to the Pinfluencers who have the world by storm. Have a look and get inspired by them:
1. Julie Smeltzer
The Ukraine-born mother is one of the most popular Influencers. Her honesty and content on lifestyle, motherhood, personal identity, and more have struck a chord with men and women worldwide. She posts about things that matter to her, such as how to have an identity that exists apart from being a wife, mother, and daughter. People find a sense of camaraderie in her posts.
2. Diane Coletta
Another name is regarded as a strong force in lifestyle, fashion, and being a woman in a world of men. She has been living in Paris since 2015 and loves the city. She posts fashion advice for petite women all across the globe as she is 4’11”. She continuously posts about her experience with the locals, exploring local restaurants, art galleries, and fashion boutiques.
3. Cindy Batchelor
Cindy helps women all across the platform to develop their style. She also has a Youtube channel with over 200 videos. Her command over fashion, lifestyle, and beauty content makes her a top influencer. She also informs her followers about special discounts and offers.
4. Dalene Ekirapa
The last name on our list of top is Dalene Batchelor. She brings the stylish side of California into everything she posts. She has turned her passion for fashion into a whole-blown business. Her content is well-researched, engaging, and exquisitely written.
Summing It Up!
So there you have it. We have covered the foundational steps you need to take to become one of the best Pinterest Influencers. Being an influencer is like any other job; it requires appropriate skills and hard work. It will help if you put in the work and the hours to get to the top.
