NancyYates

4 Posts
5 Reasons for Using Wikipedia as A Business Marketing Tool

5 Reasons for Using Wikipedia as A Business Marketing Tool

As the world's largest and most popular general reference work, Wikipedia is an increasingly valuable resource for business marketing. The online encyclopedia provides free, up-to-date information on a wide range of topics, making it an ideal way to promote your company or product. There are many reasons to consider using Wikipedia as part of your business marketing strategy. Here are five of the most important: 1. Reach a Global Audience With over 365 million monthly users, Wikipedia is one of the most popular websites in the world. This vast audience provides an excellent opportunity to reach new customers and promote…
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Three Stages Of A Buyers Journey And How To Map A Content With Strategic Efforts

Three Stages Of A Buyers Journey And How To Map A Content With Strategic Efforts

A digital marketer is familiar with content marketing. Now, digital marketing has become a primary channel to market anything. More and more businesses are investing in digital marketing, and it needs the support of strategies and buyers’ journeys. Digital marketing has to be powerful to make content rank and optimize on the search engine. Digital Marketing conveys a message that can impact a buyer’s journey and can convert their buying decisions. Because no one wakes up, and decides to buy something. So, here comes a buyer’s journey. Let’s take a look at an in-depth look on what is a buyer’s…
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Scope of Work vs Statement of Work: Differences and Examples

Scope of Work vs Statement of Work: Differences and Examples

In business, the terms "scope of work" and "statement of work" are often used interchangeably, but there is a big difference between the two. A scope of work (SOW) is a document that defines the parameters of a project or service contract, while a statement of work (SOW) is a document that outlines the work to be done under said contract. While both documents are important in their own right, they serve different purposes. A SOW is more like a blueprint for a project, while an SOW is more like a roadmap. Scope of Work A scope of work (SOW)…
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7 Benefits of a Responsive Web Design for the website owner

7 Benefits of a Responsive Web Design for the website owner

It has been observed that mobile users want a responsive web design that responds according to their devices. For instance, if they are opening any web from their laptop so the website must behave accordingly and its interface should be set as per the screen size. Having a responsive web design can provide you with numerous benefits for instance; navigation is easy through the responsive website. A responsive website will bring great ease to the development team because they don’t need to develop separate websites for mobile and desktop. It is vital to create a responsive web design that can…
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