In the field of event booking services, events such as investor meetings, thought-leadership workshops, and one-day conferences have been playing a significant role for a very long time. Before the epidemic, the majority of these gatherings were held in person at various locations. Since then, however, companies that provide financial services have begun to see the long-term benefits of having hybrid events that allow them to accommodate guests from all over the world. These hybrid events can be seen as a combination of in-person and online gatherings.
Although the benefits of hybrid events cannot be denied, it cannot be contradicted that the format presents its own set of unique obstacles. It is arguable that the most difficult of these problems is the requirement to provide attendees with an experience that is comparable whether they are there in person or participating remotely. The unpleasant reality is that a significant number of virtual trade exhibitions, live webinars, and distant conferences simply do not generate enough participant interest and are challenging to arrange.
Fortunately, these shortcomings and obstacles may be addressed by using event booking software, which provides event organizers with the tools they require to execute high-quality digital and hybrid events successfully. The following is a list of some of the ways that cloud platforms can make your events more successful:
1. Comply with the Requirements of the Regulations
The financial services industry is not only one of the most heavily regulated industries overall, but it is also one of the most popular targets for individuals and organizations that engage in malicious activity. Because of these facts alone, certain event booking software cannot be used, which is why businesses need to select a solution that is tailored particularly to the requirements of the financial services industry. After all, a lack of security and compliance is often at the root of the resistance to new technology in the financial industry. Having said that, suitable platforms support both demonstrated privacy policies and robust security measures such as the encryption of data and the use of multiple authentication factors.
2. Combine All of Your Marketing Efforts
Events are an essential component of the marketing stack, particularly for financial companies and professional services companies, the conferences of which serve to connect stakeholders and present new products and services to prospective investors. Your event booking solution ought to be integrated with all other mission-critical marketing tools and platforms, seeing as how event booking is so deeply ingrained in the sales and marketing processes of such businesses as yours. This makes it much simpler to retrieve leads that were collected during your events and to follow up with them.
3. Protect Your Event Venues
Because they did not have a choice in the matter, event organizers have concentrated their efforts almost entirely on virtual events over the course of the past two years. In-person meetings, on the other hand, are currently making a comeback, typically as a component of larger hybrid events. Choosing the appropriate location at which to hold in-person gatherings has perennially ranked among the most important aspects of event booking. A comprehensive event solution should offer assistance with research, make it possible for you to keep track of negotiations, and ultimately find the ideal location for your gathering.
4. Make sure there is consistency with the brand
Because events play such an essential part in the process of creating a brand, it is critical that you be able to maintain the consistency of your brand throughout all of your marketing materials. This entails providing a consistent experience both throughout the marketing of your event and while the event is actually taking place. Through the use of branded mobile event applications, marketing literature, attendee badges, and more, event booking software may assist you in maintaining the consistency of your brand. In the business of finance, trust is key, and a more trustworthy and professional image can be prevented by maintaining a consistent brand image.
5. Make It Possible to Register Without Any Problems
The importance of a person’s first impression cannot be overstated, particularly in a field like banking that places such a high premium on trust. When it comes to events, gaining that trust starts with the first attendee registration completed. A good platform for event booking should make it possible to have a registration procedure that is quick, painless, and provides guests the immediate sense that the organizers know what they’re doing. In this regard, automation may do miracles, such as the sending of personalized emails, the testing of new functions and features, and the categorization of participants based on their profiles.
6. Insist on the Value of Networking
Connecting individuals and fostering trust between them is the primary focus of a variety of events, including trade exhibitions and conferences. This is naturally more difficult to accomplish in virtual and hybrid settings, but the use of event booking software can make the situation a great deal more manageable. For instance, technologies that facilitate matchmaking can pair participants with one another on the basis of their respective requirements and areas of interest. In distant contexts, this may involve one-to-one video meetings and consultancies, both of which play an increasingly significant part in the sales process, as well as in marketing and providing assistance to customers for companies that provide financial services.
