How much money do you want to make? That is the question that many business owners ask themselves when they are deciding what to do with their website. If the answer is “a lot,” then you should be focusing on conversion rate optimization strategies. Many businesses spend time trying to increase traffic to their website and fail to improve the conversion rate once they get there. This is a huge mistake. For example, custom lip balm boxes are the best bet in the cosmetic industry.
In this blog post, we will discuss 11 steps that will help increase your conversion rates and generate more revenue for your business.
Use Lightweight cardboard that is less expensive than corrugated Cardboard
If you do not need the cardboard boxes to hold a lot of weight, then lightweight corrugated or chipboard (also known as medium-density fibreboard) will be an economical option for your business.
Corrugate is thicker and sturdier than a paper board. It also costs more money when compared with lightweight alternatives like paper boards and chipboard. If you can afford it, though, go with either one because they are both stronger than cardstock and lighter than corrugated cardboard boxes, which means less shipping cost for you.
Use recycled materials in your packaging design so that fewer trees have to be cut down during the manufacturing process. It uses natural resources such as wood pulp from tree farms rather than cutting down forests.
If you are looking for custom-made boxes, then try to find local manufacturers. It may cost more initially, but it’s worth your investment because this means that they can deliver faster and cheaper since there will be no shipping involved at all.
Make sure you choose the right size of a cardboard box for your products so that customers won’t have a hard time carrying them around or stacking them on top of each other when they get home from shopping trips.
Get Rid of Unnecessary Packaging
It’s important to remove any extra bulk or unnecessary packaging materials so that customers can easily carry your product around without feeling too weighed down.
Ask Customers How They Use Your Products
This is a great way to learn more about your customers and their needs. You might be surprised by some of the feedback you receive when asking them how they use your products, especially if it’s something that has never been used in such a unique or specific way before.
Maybe there’s even an opportunity for improvement on the original design.
You can also give out free samples so people can try out what you’re selling without having to commit right away. This will help potential buyers get familiar with your product and see why they should invest in it instead of other similar items already available on the market.
Cutting Costs on Shipping Materials
The cost of shipping is often overlooked, but it can eat up a big chunk of your budget, especially if you are dealing with large orders that require special trips by the carrier just to deliver them.
This also means additional fuel costs for transporting heavy boxes over long distances. It makes sense then to ship out products in multiple batches rather than having one massive order all at once. Make sure you do not have more packaging material than what is necessary because each layer adds weight and takes up space inside trucks and storage facilities.
Add Handles to Boxes
Add handles to boxes so they can be carried easily by hand or with one arm. This is a simple solution that also makes it easier for carriers who have to transport these heavy boxes.
Purchase Reusable Packaging
Consider investing in reusable packaging instead of single-use boxes and bags. This will save you money on shipping materials, especially if your business ships out products often or has many storage facilities across the country.
You can also reuse this material over again depending on what kind of product you are sending out each time because Cardboard does not degrade easily with repeated use. If possible, look for ones made from recyclable materials such as corrugated paperboard. This can be recycled after one use rather than thrown away entirely after being used only once.
Use Less Tape
You can save money on tape by being mindful of how much you use for each package. Use it
sparingly and strategically because you do not need to wrap your product in multiple layers every time.
Look into Printing Your Own Carton Inserts
Printing custom inserts or stickers for your boxes could help reduce costs when packaging your orders. This is especially effective if the size of the box that holds a specific item does not vary at all. Since printing will be more cost-efficient than buying pre-cut cardboard insert sheets for different sized packages, look into having an online printer like Kinkos print them out with recycled paper instead, too.
Reshape Your Logo
Reduce the size of your logo on your boxes, so it doesn’t take up too much space and isn’t visible from far away. Most people won’t be able to read it from a distance and will just assume your boxes are empty.
Think Outside the Box
Instead of using materials that you believe are best for shipping, try looking into different packaging options, for example, newspaper or brown paper bags that would not only save on manufacturing costs but also reduce waste. Look out for other low-cost alternatives to traditional box packages too.
Adjust Your Production Run Size
If there is no need for having more inventory. Then go ahead with narrowing down how many units are being produced. It could drastically lower expenses by cutting back on setting up equipment during slow times. When not much work is happening at the factory. Since production lines need time before they can start running again after shut down.
The Final Word
If you’re a manufacturer of retail boxes packaging, it may be time to explore how your company can save money on the materials. Whether this is by using less material or reducing shipping costs. There are many ways that you can decrease expenses and increase profits in the long run.
